Buying gold jewellery online in India has become the new norm for millennials and Gen-Z shoppers. With top-tier brands now offering certified gold and flexible return policies, shopping from your couch is not just convenient, it’s secure and stylish too. Gone are the days of visiting multiple jewellery stores and bargaining for the best deal.
Let’s explore how you can make a smart, secure, and stylish gold jewellery purchase online.
Understanding the Types of Gold Jewellery Available Online
14k vs 18k vs 22k Gold: What's the Difference?
- 14k Gold: Contains 58.3% pure gold, more durable and affordable, perfect for daily wear.
- 18k Gold: 75% pure gold, with a richer colour and balance between durability and purity.
- 22k Gold: 91.6% gold, softer and best for traditional designs and investment pieces.
Check the comprehensive Gold Purity Chart to understand different karat values and their gold content.
Hallmarking and BIS Certification
Always look for the BIS Hallmark, India’s official stamp of purity and authenticity.
Learn more ways to identify original hallmark gold jewellery with our easy guide.
Trendy vs Traditional Designs
While 22k gold suits bridal jewellery, modern consumers prefer minimalist designs in 14k/18k gold.
Step-by-Step Guide: How to Buy Gold Jewellery Online in India
- Choose a Trusted Brand – Go with reputable sellers.
- Know Your Purity – Select between 14k or 18k, depending on budget and usage.
- Pick Your Piece – Rings, pendants, hoops, or chains.
- Verify Certification – Look for BIS hallmarking and product authenticity.
- Check Return Policy – Ensure hassle-free exchanges.
- Secure Payment – Opt for prepaid or EMI with confidence.
Key Features to Look for in Online Jewellery Stores
| Feature | Why It Matters |
|---|---|
| Real Photos & Videos | Ensures you get what you see |
| Try-at-Home or Virtual Try-On | Accurate fitting experience |
| BIS Certification | Guarantee of purity |
| Transparent Weight & Pricing | No hidden charges |
Comparing Prices and Offers Online
- Use trusted jewellery portals or comparison tools to check pricing.
- Avoid too-good-to-be-true discounts; they usually come at a cost.
- Check festive offers and exclusive online discounts.
Common Mistakes to Avoid When Buying Gold Jewellery Online
- Not checking the BIS hallmark
- Overlooking weight and purity details
- Ignoring return & warranty policies
- Falling for fake reviews
How to Measure Your Ring or Chain Size at Home
- Use a measuring tape or paper strip to get finger circumference.
- Cross-check the easy-to-use online size guide.
- For chains, measure an old necklace or use a string.
How to Care for 14k and 18k Gold Jewellery
- Store in soft pouches.
- Clean with mild soap and a soft cloth.
- Avoid perfumes and sweat while wearing.
Return, Exchange, and Insurance: Know Your Rights
- 15-Day Easy Return Policy
- Lifetime Exchange Value
- Free Shipping and Insured Delivery
Always read return terms before purchase to ensure peace of mind.
Why Minimalist Gold Jewellery is Trending in India
From work-from-home looks to brunch dates, today’s youth prefers sleek, lightweight jewellery.
- Office wear
- Daily wear
- Party Wear
- Occasion Wear
- Gifting
- Travel-friendly elegance
Why Choose 14k and 18k Gold for Everyday Wear
- Durability: Resistant to scratches and ideal for active lifestyles.
- Affordability: Costs less per gram while offering chic style.
- Style Options: Compatible with diamonds, gemstones, and geometric styles.
Learn more about choosing the best karat gold for your jewellery here.
Conclusion
Buying gold jewellery online in India is no longer a leap of faith. With clear guidelines, certified sellers, and customer-friendly policies.
FAQs
1. How to buy gold jewellery online in India?
- Use trusted platforms
- Check for:
- BIS hallmark
- Return policy
- Making charges
- EMI options
2. How to buy gold jewellery on EMI?
- Choose a jeweller offering EMI or gold savings schemes
- Options: No-cost EMI via cards, or monthly gold schemes
- Ensure terms are transparent
3. How to buy gold jewellery without the making charges?
- Buy gold coins or bars (often with zero or low making charges)
- During festive offers, some jewellers waive making charges on select items
4. What is the best and smart way to buy gold for jewellery?
Buy from a reputed jeweller, check for BIS Hallmark, compare prices online, and buy during offers/festive seasons.
5. What kind of gold jewellery should you buy?
Buy 22K gold for designer or delicate pieces and 18K or 14K for daily wear; choose lightweight, durable designs if worn regularly.
6. What to check before buying gold?
- BIS Hallmark
- Purity (e.g., 22K = 91.6%)
- Weight
- Making charges
- Invoice with GST
- Buy-back policy
7. Which gold is best for daily use?
14K gold (58.3%) is best durable and pure enough for regular wear.
8. What is the cheapest way to buy gold?
Buy gold coins/bars from banks or jewellers (lower making charges) or invest through Sovereign Gold Bonds or Digital Gold, with no storage cost.
9. How to test gold before buying?
Check:
- BIS Hallmark
- Purity stamp (e.g., 916 for 22K)
- Ask for a purity certificate
- Optional: Verify with a karatmeter at the store
10. How to calculate the gold jewellery price?
Jewellery Price = (Gold Rate × Weight) + Making Charges + GST (3%).
11. How much tax is on gold?
In India, 3% GST is charged on gold jewellery, plus 5% GST on making charges. Customs duties apply to imported gold.
